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Radio Doing ‘Well’ at Mid-Year

Wells Fargo analyst looks at ad trends in the second quarter

“Radio is doing quite well.”

That’s according to Wells Fargo analyst Marci Ryvicker.

After speaking with several radio executives about advertising trends in the second quarter, she tells clients in a report that radio is doing well at the mid-year point.

“While not all radio groups are created equal, we were surprised at the number of execs who sound pretty good regarding trends — with Q2 up low single digits,” notes Ryvicker.

However she cautions looking ahead into revenue trends for Q3, “TV and outdoor have seen some acceleration, while radio started strong but has since begun to fade.”