The NAB Show session “Adding Visual Communications to Radio Broadcasts” will discuss a technology that provides a different way for a radio broadcaster to interview celebrities and personalities from venues.
The system was used in Premiere’s radio remote broadcast before the 44th Annual CMA Awards. Taylor Swift is being interviewed; she views station talent on a monitor with a picture-in-picture of her on-screen appearance. Joe Boxer of WMZQ(FM) is on screen. Beth Tepper, a marketing and promotions exec at Premiere Networks, and John Antanaitis, a product marketer for the video division of Polycom, will show a system in which local talent appear on a video monitor at the venue, while a camera and microphone capture the guest responding to questions from the radio talent. The result is a two-pane video live interview streamed on the station’s website.
Setup of equipment is straightforward and requires minimal technical expertise of one person.
“Premiere’s agreement with Polycom provides stations with two innovative offerings,” Tepper said.
“First, stations are provided video-link access, which allows them to participate in remote events from their home studio via Polycom’s telepresence technology. Second, both on-site and video-link stations are offered video content acquisition capabilities, whereby remote interview content is recorded and made available for them to use on websites, social media, etc.” It’s a turnkey system implemented on the station end, with support by Polycom.
“This technology provides stations with exclusive content featuring relevant artists talking to their local personalities, which has the opportunity to be monetized,” Tepper said.
The presentation is part of Sunday morning’s Broadcast Engineering Conference sessions on “The Future of Radio Broadcasting.”
— Tom Osenkowsky