More than 500 women will receive free mammograms this year through the combined efforts of the radio and recording industries along with listener support of the National Breast Cancer Foundation.
NBCF says its Pink Ribbon Challenge was successful.
The challenge is driven mainly by listener participation. Their daily “clicks” at The Breast Cancer website translate into monetary donations that the NBCF uses to fund mammography programs at hospitals, missions and mobile units. NBCF says donations for this year’s challenge were up 67% from last year.
Musicians such as Martina McBride, Richard Marx, Amy Grant and others voiced public service announcements and broadcasters such as Premiere Radio Networks, Westwood One and radio stations across the country donated airtime and Web resources.
Bridget Sullivan of WLTW in New York is just one many NBCF supporters who helped aid the cause this year.
“WLTW is proud to be a part of this initiative,” says Sullivan, “especially when you see the direct results of the click-throughs translating to actual mammograms.”
This unique program is not over. Listeners can help fund free mammograms year round with a “click” of their mouse at www.thebreastcancersite.com.
Radio Helps Find a Cure
Radio Helps Find a Cure
