Radio Is a 'Working Person's' Medium - Radio World

Radio Is a 'Working Person's' Medium

Arbitron said the PPM ratings in Houston also confirm a new sales paradigm: radio is the medium that delivers to consumers who work full time.
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Arbitron said the PPM ratings in Houston also confirm a new sales paradigm: radio is the medium that delivers to consumers who work full time.

While more than 56 percent of the Houston population (age 18 and older) is employed full time, more than 69 percent of the radio audience is employed full time.

Radio’s “working persons” advantage also applies for the Hispanic and African-American listener, said Arbitron, which found that these findings were in line with the Philadelphia PPM ratings for March.

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