RAB and NAB are working together on pitching radio to political strategists.
Next week they’ll hold a seminar for political consultants on how to get out the vote using radio. The event is June 6 in Washington. Organizers will talk about how radio’s “lifestyle-specific formats” can be used to target voters.
“The U.S. is made up of distinct audio neighborhoods, populated by radio listeners who are personally and emotionally connected to their favorite stations,” the RAB and NAB said in the announcement.
“Drawn by similar interests, tastes, and social and political beliefs, audio neighborhoods of like-minded individuals spring up around the radio experience, giving strategists an avenue to reach and communicate with specific groups of voters in a relevant and receptive environment.”
They said voters have a higher tendency to believe the content of the radio political message and are more likely to feel an emotional bond or connection to the candidate, “provided the message is delivered in an audio neighborhood whose listener profile matches that of the target voter group.”