Radio One, Inc. has tapped Samuel Rogers for the newly-created position of vice president of national sales, effective Jan. 30.
According to the announcement, Rogers has three decades of experience managing sales, marketing, programming and operations in the broadcasting industry. He was with CBS Radio for 23 years, working as a local sales manager and eventually becoming a senior vice president and market manager. Rogers was most recently with Cumulus Media as a market manager and vice president of political and platform sales.
As vice president of national sales, Rogers will report to Regional Vice President Christopher Wegmann and be responsible for maintaining and expanding opportunities for advertisers.
“By coordinating our national sales efforts, we will be able to offer advertisers access to the substantial buying power of the African-American market coupled with the speed and efficiency advertisers and their agencies demand in today’s environment,” Rogers said.
“His lengthy proven track record in the D.C. market and on a national level makes him a great fit for this new position here at Radio One,” Wegmann said of Rogers.
Radio One owns and/or operates 55 broadcast stations located in 16 urban markets in the United States. The diversified media company primarily targets African-American and urban consumers.