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Radio One Picks Up 52 Burk PPM Assurance Units

Broadcaster chooses Burk to assure PPM performance

Radio One will deploy 52 Burk Technology PPM Assurance devices across its Arbitron PPM markets.

The device automates the recovery of service in the event of a Portable People Meter encoding failure. It works by detecting encoding errors due to hardware failure, misconfiguration or audio silence. The system then takes corrective action to restore encoding.

Features include e-mail notifications to alert staff and a Web-accessible audit record. The device “turns a PPM incident into a non-emergency,” according to Nathan Burk, marketing manager at Burk Technology.

PPM Assurance earned a Radio World “Cool Stuff” Award at this year’s NAB. Watch the video booth tour here.