Radio One Picks Up 52 Burk PPM Assurance Units

Broadcaster chooses Burk to assure PPM performance
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Radio One will deploy 52 Burk Technology PPM Assurance devices across its Arbitron PPM markets.

The device automates the recovery of service in the event of a Portable People Meter encoding failure. It works by detecting encoding errors due to hardware failure, misconfiguration or audio silence. The system then takes corrective action to restore encoding.

Features include e-mail notifications to alert staff and a Web-accessible audit record. The device "turns a PPM incident into a non-emergency," according to Nathan Burk, marketing manager at Burk Technology.

PPM Assurance earned a Radio World "Cool Stuff" Award at this year's NAB. Watch the video booth tour here.