Radio fundraising and children’s hospitals have a long-standing relationship. The March issue of the NAB’s Licensed to Serve newsletter demonstrates this.
Starting in Fargo, N.D., WDAY(FM) and KVOX(FM), Midwest Communications properties, raised over $150,000 in the 15th annual “Cares for Kids” radiothon, headquartered at Fargo’s Sanford Children’s Hospital.
In Rochester, Golisano Children’s Hospital was the beneficiary of iHeartMedia’s WDVI(FM) and WHAM(AM)’s 14th annual “Drive for Miracles.” Almost $250,000 was collected.
Of course, the big dog in children’s hospitals is Danny Thomas’ St. Jude Children’s Research Hospital (see here for the story of how the comedian/actor/TV producer Danny Thomas came to start a children’s hospital). Radio stations, groups and networks have been raising millions for the hospital for decades.
In February, Univision Local Media’s stations raised $3.5 million for the hospital while iHeartMedia’s “Country Cares” campaign among country music stations in 34 cities delivered $3.7 million. The syndicated “The Bobby Bones Show,” also pitched in.
Adding to the collection plate was Alpha Media’s KUPL(FM), Portland, Ore., which rang up almost $180,000 in a radiothon along with $260,000 from WNCY(FM), a Midwest Communications property in Green Bay, Wis.