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Radio Reaches the Well-Educated, Top Earners

Radio Reaches the Well-Educated, Top Earners

Here’s some good news for the folks who pitch radio.
According to the latest RADAR network and national audience numbers from Arbitron, “radio retained its position as a mainstay medium over the past year, reaching all demographics in all locations, both in and out of home.”
In a typical week, radio reached 98 percent of adults who hold a professional or managerial position and have household of $50,000 or more. Ninety-six percent of college grads listened to radio.
Over the course of a week, radio reaches about 226 million people. Some 187 million tune in on weekends.
Specific audience estimates for the radio networks operated by ABC, American Urban Radio Network, Premiere and Westwood One come out next week.