Radio Remains Mainstay Medium

According to the compiled results from latest Radar usage report, radio continues to reach all demographics in all locations, both in home and out. Radio’s All Dimension Audience Research is the radio network and national audience measurement service of Arbitron.
The Radar 75 Radio Usage Report, indicates that over the course of a typical week radio reaches 96% of adults 18 and older who live in a household with an income of $75,000 or more. Over the course of a week 96% of college graduates and 92% of people who have not attended college listened to radio. Working women are another group with a high percentage of listenership; of working women 18 and older 97% listen Monday through Sunday at some point during the day.