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Radio Revenue Drops in April Comps

Radio Revenue Drops in April Comps

April 2001 radio revenue is off when compared to last year’s historic high. The RAB says local dollars declined 5 %, while national dollars were down 20 % for the month. Combined local and national sales dropped 9 %.
But the RAB points out that last year’s numbers, when April’s combined local and national sales were up 22 % from the same month the year before, masks that radio revenues have increased significantly since 1998. Local dollars have increased more than 31 %, national 18 % and combined radio revenue has increased almost 31 % since 1998, according to the RAB.
RAB President/CEO Gary Fries said the industry still must face the worse month of all: May 2000, when the dot-com dollars peaked.
“While we still have May ahead of us with the biggest and toughest comparison, we are seeing a resurgence in specific categories and the outlook for the second half of 2001 remains positive.”
RAB’s monthly revenue reports are based on a 100-market survey conducted by the accounting firms Miller, Kaplan, Arase & Co and Aldrin, Nichols and Carter.