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Radio Revenue Fell Slightly in October

Radio Revenue Fell Slightly in October

Radio execs may be hoping for happy news about holiday shopping in coming weeks. The latest sales numbers, though, aren’t giving radio much of a holiday lead-in.
The RAB says overall radio revenue was down 1% in October compared to the same month last year. National ad sales were up 1% in the month, but local revenue fell 2%.
Year-to-date, overall U.S. radio revenue is up 2%, which the RAB describes as a “healthy” picture. Of that, national sales are up 7% and local is flat.
“As the economy rebounds and consumer confidence returns, radio’s revenue growth in the local marketplace will also bounce back,” stated RAB President/CEO Gary Fries.

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