Radio execs may be hoping for happy news about holiday shopping in coming weeks. The latest sales numbers, though, aren’t giving radio much of a holiday lead-in.
The RAB says overall radio revenue was down 1% in October compared to the same month last year. National ad sales were up 1% in the month, but local revenue fell 2%.
Year-to-date, overall U.S. radio revenue is up 2%, which the RAB describes as a “healthy” picture. Of that, national sales are up 7% and local is flat.
“As the economy rebounds and consumer confidence returns, radio’s revenue growth in the local marketplace will also bounce back,” stated RAB President/CEO Gary Fries.
Radio Revenue Fell Slightly in October
Radio Revenue Fell Slightly in October
