Although local ad dollars increased 1% in November, national ad sales dropped 5% this November compared to the same period a year ago, the RAB reported. Combined spot and non-spot radio revenue for the month of November 2005 remained flat when compared to November of 2004. Total combined local and national ad sales figures for November of this year also came in flat when compared to November of last year.
Non-spot revenue for November of 2005 also fell 1% when compared to November of 2004.
Radio Revenue Flat in November
Radio Revenue Flat in November