Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Radio Sales Gain Slightly in May

Radio Sales Gain Slightly in May

Modest sales gains that radio has been posting this year continued in May – with “modest” the key word.
According to the Radio Advertising Bureau, our industry saw a gain of 1% in local and national ad revenue compared to May of ’03. Local ad business, the bulk of radio revenue, was up 1% while national ticked down by the same percentage. For the year, overall revenue is 3% above last year’s pacing.
Thus the first five months of 2004 have continued the relatively flat performance that the industry posted in all of 2003, when radio revenue was up 1% for the year over ’02.
“The recovery continues to be without big energy, but comments from advertisers indicate that there is a lot of optimism for the fall on the planning table,” said Gary Fries, president/CEO of RAB.