Radio Sales Up 1% Through First Nine Months of the Year - Radio World

Radio Sales Up 1% Through First Nine Months of the Year

Radio Sales Up 1% Through First Nine Months of the Year
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U.S. commercial radio revenue was up 2% in September compared to the same month last year, according to the Radio Advertising Bureau, which noted a 4% increase in national dollars and 1% in local revenue for the month.
"Radio also posted positive gains for the third quarter ... in spite of the slow start to the quarter in July," RAB stated. Combined local and national revenue for the quarter was up 1%.
So for the entire year, RAB's "grand total" revenue statistic, which includes spot and non-spot dollars and national as well as local advertising, is up 1% over the same three quarters of 2004.

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