Will the NAB and RAB have success with the new format of the upcoming Radio Show? Or will the change to a hotel-based show and tabletop exhibits discourage turnout?
You can bet organizers will be watching closely. Right now they are upbeat; they say exhibit space is sold out at Washington’s Grand Hyatt, with approximately 70 vendors participating in what is being called The Marketplace.
Convention exec Chris Brown called this area “the core of the Radio Show.”
One question to watch is how exhibitors change their strategies based on the limitations of a tabletop show, rather than the traditional, more ambitious booth approach. Look for at least some companies — exhibitors, and otherwise — to make more use of suites than in the past.
Nine official show suites are registered, including Specialty Data Systems, Wheatstone and WideOrbit, an NAB spokeswoman told RW. Some exhibiting companies also have booked meeting rooms at the hotel. The list of exhibits is online.
“Fall Radio Show Gets an Overhaul” (June 2010)