The automobile and the radio have been a match made in heaven for decades. But their long-term marriage has been disrupted by some sassy new media that have turned carmakers' heads of late.
To examine whether the match is still blissful, the Radio Show will offer a Super Session, “The Road Ahead: Entertainment and Information in the Car.”
The session will include Bill Rose, senior vice president of marketing at Arbitron; Larry Rosin, cofounder and president of Edison Research; and Mark Manders, senior vice president of operations for Scarborough Research. Those three companies also are sponsoring the session.
The session will consider the past, present and future of in-car radio. A focus will be on following up a 2003 study from Arbitron and Edison about in-car media.
The Radio Show will be held at the Hyatt Regency, Chicago, Sept. 14–16.