Radio: Suffering, But Not Alone

In issuing its latest forecast for radio revenue in 2009, Wachovia Capital Markets published this summary of its Media Team's advertising estimates.
Author:
Publish date:

(click thumbnail)In issuing its latest forecast for radio revenue in 2009, Wachovia Capital Markets also published this summary of its Media Team's advertising estimates. Dollar figures omit six zeros; thus, the projected total for radio in 2009 should be read as $16,837,000,000, or about $16.8 billion, a drop of 13 percent from Wachovia's estimates for 2008.

Data in the chart comes from Wachovia Capital Markets Media Equity Research Estimates (by John Janedis, Marci Ryvicker, and Jaime Neuman), as well as the Newspaper Association of America, Interactive Advertising Bureau and Universal McCann.

Image placeholder title

Related