Radiolicious and ABC Radio Networks signed a sales and marketing agreement that lets stations to link their music and advertising with smart phone users.
Radiolicious also says 100,000 users have downloaded its app since it launched in 2008 and that approximately 600 radio stations are using the service. The application will be soon be available to Blackberry users.
ABC affiliate relations officials called it an “outstanding opportunity” to enhance their digital business. The company’s Dave Van Dyke said the move plays into the network’s strategy to develop vehicles that appeal to a younger audience.
The free Radiolicious application is available for the Apple iPhone and iTouch; it also lets the user interact with the station and advertisers through texting or direct e-mail. ABC Radio Networks said it plans to support affiliation efforts and will sell station inventory for the application that will be used on the station’s Radiolicious link and on the air.
Banner ad space on the app will be shared by the network and local stations. The ads are geo-target sensitive and can offer location-specific advertiser options based on where the user is accessing a station.
