The Radio Creative Fund named the finalists in the 16th annual Radio-Mercury Awards competition.
Leading this year’s finalists with six spots each in multiple categories are Crispin Porter + Bogusky, TBWA/Chiat/Day and DeVito/Verdi.
A new Urban category attracted some multicultural ad agencies: Burrell Communications, Global Hue and Uniworld Group.
Audio of the radio commercials in the finalist round will be available on the Web site later this week.
In addition to a $100,000 Grand Prize, the competition includes 13 prizes of $5,000 each.
