RadioNews Corp. has a new “a la carte” pricing model that provides radio stations and advertisers with an option for selecting short-term feature programs.
Monthly retainers, security deposits and subscription fees are being phased out, the company said.
“This new pricing structure will make closing the deal, developing new business and securing a bigger share a simple process,” said Dan Sanders, president of RadioNews Corp. “Managers will no longer be faced with annual budgetary constraints and our contract mirrors the flight dates of each individual buy.”
He said the company will continue to provide specialized content to be used in a sales capacity; the company’s short-form News & Informative segments provide sponsorship opportunities for advertising clients.
“So when a radio seller needs something special to spice up a proposal and close the deal, or if an advertiser seeks a unique association or sponsorship tie-in, our program is their go-to resource,” said Sanders.
