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Radio’s Recipe: Sports and Kids

Stations fill the tin cup for kids and hospitals

It’s no secret that a hotspot for radio is sports, particularly sports talk. What better vehicle than to mix sports and fundraising? The October issue of the NAB’s Licensed to Serve newsletter has a couple of relevant stories.

CBS Philly sportser WIP(FM/HD) bagged almost $300,000 in its annual Eagles Radiothon. The station works with the football team to raise money for the team’s Eagles Youth Partnership.

Spending a day out on the links is many people’s idea of a good time. Greater Media’s New Brunswick, N.J., duo of WCTC(AM) and WMGQ(FM) hosted the second annual Charity Golf Tournament at the Royce Brook Golf Club-West. Over $150,000 was raised for Saint Peter’s University Hospital’s emergency department’s renovation and expansion.

Also on the hospital fundraising front, WTMX(FM), a Chicago Hubbard Radio property, hosts Eric & Kathy collected $1.4 million in their Eric & Kathy Radiothon, broadcast from the Ann & Robert H. Lurie Children’s Hospital. Since 2000, the pair have raised $26 million for the hospital.

And finally, in something very unusual, iHeartMedia’s Phoenix stations KNIX(FM) and KZZP(FM) battened down the hatches and manned the battle stations, providing continuous traffic and weather reports, as the city received over five inches of rain in a downpour. Nationally-syndicated KZZP host JohnJay was actually trapped in his car at one point and broadcast over his cellphone.