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RadioShack Takes New ‘Course’ Approach

RadioShack Takes New ‘Course’ Approach

The latest marketing effort at RadioShack is to offer free online consumer electronics educational courses.
The retailer said it is working with Powered Inc., which provides “online consumer education programs” that aim to give brands a way to increase sales and build loyalty.
Courses will typically run two to four weeks and include topics like how to choose the right computer, satellite radio, digital photography techniques, the mobile office, digital and wireless accessories, selecting a home theater, digital music and how to select, set up and configure HDTV systems.