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RadioTime and Ando Media Ally

Duo attempt to define Internet radio audience more accurately

Internet and mobile media radio station portal RadioTime is working with Internet audience research and ad management firm Ando Media to define RadioTime’s audience.

With a clearer view of who’s listening, they say, RadioTime and the broadcasters using its services can make a better pitch to advertisers.

RadioTime President Dan Halyburton said, “Internet is the new radio tuner, and that creates new revenue-generating opportunities for broadcasters and their advertising partners.” He said partnering with Ando Media will provide his company’s broadcast partners “with additional information about their online audiences listening habits so they can create effective and strategic advertising campaigns.”

Ando Media Executive VP Paul Krasinski said, “As the Internet audio space explodes and IP-based delivery becomes mass market, there is and will be a need to organize and present stations efficiently to the listener. Our goal in this partnership is to provide the RadioTime affiliates with statistics on their audience and inventory to contribute to their bottom line.”