Ohio-based companies Envision Radio Networks and RadioTraks have launched RequesTrak, a listener engagement service that takes song requests and collects listener demographics.
With RequesTrak, radio stations can gather and keep track of song requests through a request widget that displays the radio station’s top requests and gives listeners real-time information on when their requested songs will play. In addition to automatically logging the data from web requests, stations can also manually log requests submitted via phone, text and email.
Stations can collect demographic information, such as the requester’s age, gender and city. This data is tabulated into reports of the top requests by day, week, and month, providing insight into listener base and content to personalize requests on the air.
“Sometimes the simplest ideas are the best,” said RadioTraks President and CEO Hal Fish. “Listeners are going to request their favorite songs, and radio stations want to know which songs are their favorites. RequesTrak greatly simplifies this process, while providing engaging web content.”
RequesTrak works with all major music scheduling software and is optimized for mobile users.
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