RAI Dominates Ratings - Radio World

RAI Dominates Ratings

Italian public-service broadcaster Radiotelevisione Italiana (RAI) dominated the latest round of audience ratings. According to Audiradio figures for national broadcasters for the first two months of 2007, RAI general-interest station Radio1 took the top position with an average daily audience of 6.549 million.
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Italian public-service broadcaster Radiotelevisione Italiana (RAI) dominated the latest round of audience ratings.

According to Audiradio figures for national broadcasters for the first two months of 2007, RAI general-interest station Radio1 took the top position with an average daily audience of 6.549 million.

Ranking second was private commercial station Radio Deejay, with 5.659 million listeners. The RAI second channel, Radio2, came in third with an audience of 5 million.

Fourth place went to RTL 102.5 with 4.784 million listeners, while RDS 100% Grandi Successi placed fifth with 4.596 million listeners.

Radio 105 Network, Radio Italia Solo Musica Italiana, Radio Kiss Kiss, RMC Radio MonteCarlo and Catholic station Radio Maria rounded out the top ten.

The RAI classical music channel, Radio3, placed 13th with 1.815 million listeners, while the public motorway network, RAI Isoradio came in 16th with 1.052 million listeners.

Of the local stations covered by the survey, the most listened to in terms of total average daily audience was Radio Subasio in Assisi with 1.704 million listeners spread across central Italy, followed by Radio Margherita in Caltanissetta, Sicily, with 785,000 listeners across southern Italy and RadioZeta in Treviglio with 666,000 listeners across northern Italy.

According to Audiradio, of the 52.761 million Italians over the age of 11, an average of 38.365 million listened to the radio daily during the survey period of 13 January – 2 March 2007.

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