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RCS Develops Ad Insertion Software

RCS Develops Ad Insertion Software

RCS has developed two new software products to enable broadcasters to insert targeted advertising into Internet audio streams.
The two products, InSert and SplitStream, automatically switch away from a commercial or promotional spot and insert alternate material in its place.
InSert is intended for replacing one broadcast signal or stream with another prior to the audio encoder, most typically when “covering” a terrestrial station’s local commercials with a separate feed more suited for the Internet. SplitStream, conversely, can send different ads to individual listeners simultaneously.
Either ad insertion system can be combined with another RCS product called RadioShow, an Internet audio player and graphic synchronizer. RadioShow is “branded” by the content provider, which enables interactive advertising and provides animated graphics and e-commerce capability to any broadcast or Webcast facility.
b. m. cox