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RCS Expands With PPM Markets

Promotes benefits of ‘instant reaction’ data

Media Monitors has expanded its footprint.

The company, part of Clear Channel-owned RCS, said it is offering its Mscore and Audience Reaction products in 10 more markets including Charlotte-Gastonia-Rock Hill, Orlando, Columbus, Milwaukee-Racine, Austin, Indianapolis, Providence-Warwick-Pawtucket, Norfolk-Virginia Beach-Newport News, Raleigh-Durham and Nashville.

“The combination of panelist instant reaction off the PPM with the accurate Media Monitors’ information gives them a programming advantage like never before,” the company states.

“Retrieve what was played on the air and play back the content of what was broadcast. See a graph of the behavior of the audience in the PPM panel. This helps you instantly spot peaks and dips in ratings. Download the Mscore of all songs into GSelector to enhance your music scheduling.”

Preliminary PPM data is available within five days after the measured week for subscribers of Audience Reaction, Mscore and PPM.