The service lets mobile device users receive FM or DAB broadcasts with synchronized interactive graphical content.
Users can see information on artists, concert dates and music-related topics on a phone display while listening to live radio broadcasts. The service allows interactivity with the broadcast, such as participation in listener competitions and promotions.
The latest version allows stations to transmit visual ads at the same time listeners hear the spots on radio.
RCS says an updated version of its RadioShow software will work with Visual Radio, so the content seen on the mobile device will appear simultaneously on digital platforms including the Internet, Eurekea-147 DAB, HD Radio and DVB-H.
The new relationship means RCS will market Visual Radio to broadcasters; Nokia will continue to bundle Visual Radio capability into new devices.