RCS Systems Involved in Mi-Xfm Service in U.K. - Radio World

RCS Systems Involved in Mi-Xfm Service in U.K.

RCS Inc. said it provided the technology used in GCap Media's launch of Mi-Xfm, referred to as a "personalized online player," branded by parent station Xfm and Microsoft's XBox.
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RCS Inc. said it provided the technology used in GCap Media's launch of Mi-Xfm, referred to as a "personalized online player," branded by parent station Xfm and Microsoft's XBox.

This is a cooperative project launched in December for listeners in the United Kingdom. RCS said the online player offers software "intelligence." Station listeners specify the quantities delivered of each artist and title; the software tailors a unique experience for individual listeners.

Each listener "teaches" the online player what he or she likes; as the player learns, it produces better playlists.

RCS iSelector, Selector and Master Control systems were involved.

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