RCS Inc. said it provided the technology used in GCap Media’s launch of Mi-Xfm, referred to as a “personalized online player,” branded by parent station Xfm and Microsoft’s XBox.
This is a cooperative project launched in December for listeners in the United Kingdom. RCS said the online player offers software “intelligence.” Station listeners specify the quantities delivered of each artist and title; the software tailors a unique experience for individual listeners.
Each listener “teaches” the online player what he or she likes; as the player learns, it produces better playlists.
RCS iSelector, Selector and Master Control systems were involved.