Rdio’s interactive streaming service has added audio from some 500 live broadcast stations including some in markets like Los Angeles, San Francisco and New York.
These expanded services are a result of the partnership between Rdio and Cumulus Media, which took an ownership stake in Rdio in 2013.
With the addition of audio from these stations, Rdio positions itself as “integrating every way to enjoy music,” which also includes its algorithmic and curated stations as well as songs on demand.
Anthony Bay, CEO of Rdio, was quoted saying that broadcast radio brands and talent “continue to be the dominant tastemakers in music.” Bay made the announcement with Cumulus Media CEO Lew Dickey.
Rdio said that its streaming app combines the “discovery quality” of live radio while also giving listeners flexibility. One way the service attempts to do this is by allowing listeners to tag a song they hear as a favorite, share it, build a custom station around it, or find more music from that artist. More options are available for listeners who subscribe to the paid tier, including the ability to download songs.
The paid, ad-free tiers include Rdio Select, starting at $3.99/month, and Rdio Unlimited, starting at $9.99 month. Family packages of Rdio Ultimate can be purchased at $14.99/month for two accounts, and $29.99/month for five. Live broadcasting is available on all Rdio tiers.
Rdio’s live broadcast stations include both music and sports stations. Music stations like Los Angeles’ 95.5 KLOS and New York’s NASH FM 94.7 are among those available. For sports, listeners can access local sport stations or national platform Westwood One.