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RDS Enhancement From The Radio Experience

RDS Enhancement From The Radio Experience

The Radio Experience has updated its RDS applications to give stations the ability to scroll an 8-character descriptor across the receiver faceplate, rather than have a static display. The company has developed The RDS Accelerator. It says the product “will immediately impact countless RDS radios in the marketplace today. It will also protect the investment that many radios stations already have in RDS equipment as they move to expand their RDS capabilities.”
For stations new to RDS, it will make for less expensive RDS implementation, according to The Radio Experience. The scrolling text messages can mirror what is sent to RadioText or be independently programmed using the company’s “Now Playing” software, or architecture.
The product adds group scheduling that means that “Now Playing” messages arrive to RDS radios in less time, claims the company.
Pilot stations testing the new technology come from Entercom, Susquehanna, Infinity, Bonneville, Jefferson Pilot, SBS and Radio One.

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