Is it true what listeners say about their listening habits? During Friday’s session “Real PPM Panelists Tell All,” 10:30 a.m., executives from Coleman Insights offer results of a study conducted to compare actual listening behavior as logged by Arbitron’s Portable People Meter with what PPM panelists say they’re listening to.
Coleman Insights’ Jon Coleman, Warren Kurtzman and John Boyne will share new insights about the differences between “perceived” and “metered” listening and present one-on-one interviews with PPM panelists.
In an effort to help stations program smarter, attendees will learn what they can and cannot control in a PPM world.
©NAB
