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Red Zebra Broadcasting to Add WLRT to Stable

Redskins owner Dan Snyder's Red Zebra Broadcasting has a purchase agreement for Hampton, Va. station WLRT(AM) from Hampton Radio Inc.

Redskins owner Dan Snyder’s Red Zebra Broadcasting has a purchase agreement for Hampton, Va. station WLRT(AM) from Hampton Radio Inc.

The acquisition is subject to FCC approval; purchase price was not disclosed.

Under an LMA, Red Zebra has begun simulcasting its sports talk radio format from WXTG(FM), Norfolk on WLRT. Red Zebra Broadcasting CEO Bruce Gilbert said, “It was vitally important for us to make certain every Redskins fan in Hampton Roads would get clear reception of the Redskins games and all ancillary Redskins programming.”

Red Zebra Broadcasting currently owns “Triple X ESPN Radio” in the Washington metropolitan area — consisting of WWXT(FM), WWXX(FM) and WXTR(AM) — as well as WXGI/ESPN Radio Richmond, Va., and WXTG(FM), Norfolk. The stations are part of the Washington Redskins Radio Network and air a 24-hour sports talk format.

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