Arbitron has added Red Zebra Broadcasting to its PPM clients.
The owner of Redskins Radio signed a multi-year agreement that includes Portable People Meter ratings services when the service is introduced in Washington.
Bruce Gilbert is president and CEO of Red Zebra Broadcasting; Dan Snyder is principal investor.
The group airs a three-station sports radio simulcast including WXTR(AM) at 730 kHz; WWXT(FM) in Prince Frederick, Md., at 92.7 MHz; and WWXX(FM) in Warrenton, Va., at 94.3 MHz.
