Red Zebra Commits to PPM - Radio World

Red Zebra Commits to PPM

The owner of Redskins Radio signed a multi-year agreement that includes Portable People Meter ratings services when the service is introduced in Washington.
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Arbitron has added Red Zebra Broadcasting to its PPM clients.

The owner of Redskins Radio signed a multi-year agreement that includes Portable People Meter ratings services when the service is introduced in Washington.

Bruce Gilbert is president and CEO of Red Zebra Broadcasting; Dan Snyder is principal investor.

The group airs a three-station sports radio simulcast including WXTR(AM) at 730 kHz; WWXT(FM) in Prince Frederick, Md., at 92.7 MHz; and WWXX(FM) in Warrenton, Va., at 94.3 MHz.

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