Friday’s Radio Luncheon honors Bruce Reese, president and CEO of Bonneville International Corp., with the National Radio Award, which is given annually to an individual who is an outstanding leader in the radio business.
Also during the luncheon, keynote speaker Jeff Haley, president and CEO of the Radio Advertising Bureau, will discuss the future of radio. He has played an important role in the “Radio Heard Here” initiative, a campaign recently established by NAB, RAB and the HD Digital Radio Alliance aimed at highlighting the unique role radio plays in every American’s life.
The Radio Luncheon is sponsored by ASCAP and begins at noon.
“Bruce Reese and Bonneville International serve as shining examples to all broadcasters that community service can be the bedrock upon which local stations can thrive in today’s multichannel, multiplatform world,” said NAB President and CEO David K. Rehr. “Thanks to Bruce, the Bonneville commitment to ‘do good, do well’ has permeated the company’s culture and resulted in a string of unblemished financial success. NAB salutes Bruce’s service to NAB and to radio, and we honor Bonneville’s service to America.”
As president and CEO of Bonneville International Corp., Reese oversees 31 radio stations, and KSL(TV) Salt Lake City.
Reese has served as chairman of both the NAB Radio Board and the NAB Joint Board of Directors. During his tenure as Joint Board Chairman, Reese helped establish NAB FASTROAD (Flexible Advanced Services for Television & Radio On All Devices), a technology advocacy program aimed at developing new technologies for broadcasters. As the immediate past joint board chairman, Reese also serves on the NAB Executive Committee.
In addition to his leadership at NAB, Reese has served on the board of directors for the Associated Press and Radio Adverti-sing Bureau. He currently serves on the NAB Edu-cation Foundation’s board of directors, where Bonneville is the charter sponsor for the Celebration of Service to America Awards, an event established by NABEF in 1999 recognizing broadcasters for outstanding service to their local communities.
Reese has demonstrated his commitment to community service through his participation in a number of organizations, including the Primary Children’s Medical Center, the LDS Hospital Heart & Lung Institute Community, and the United Way of Salt Lake, where he recently received the 2008 Compassionate Leader of the Year Award.