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Regent Re-ups With Marketron

Mid-Market broadcaster extends and adds to agreement

Regent Communications has renewed its agreement with Marketron for use of the latter’s business and management packages. Expected applications will include sales, traffic, billing and e-commerce. Marketron Exchange, an e-commerce platform, is a notable part of the deal.

Regent operates 62 stations in 13 markets, mostly in New York and the Midwest. The selection affects all properties.

John King, senior VP of operations for Regent, and Aaron Thompson, director of sales for Marketron, made the announcement.