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Renda Chooses Marketron

Goes with its business system and e-commerce systems

Renda Broadcasting picked Marketron Broadcast Solutions to provide products and services to its radio group.

“In addition to Marketron’s business system software, Renda Broadcasting will utilize the new Marketron Exchange e-commerce platform,” the supplier said.

“Renda Broadcasting radio stations will use Marketron software to manage their radio advertising inventory,” it stated. “The Marketron solution includes sales, traffic, reports and billing applications, and is integrated with Marketron Exchange for electronic orders and invoices.”

Renda Broadcasting and affiliates own 25 radio stations in eight markets. Marketron says its software products are installed at 6,500 U.S. stations, with some 1,700 are contracted to use its new product, Marketron Exchange, launched in February.

Marketron is part of the Wicks Group, which also owns NewBay Media, publisher of Radio World.