Internet radio advertisement aggregator ReplaceAds is pointing to the November comScore/Arbitron Online Radio Ratings Service report to note a bump in the ratings of users of its service.
According to the report, November’s cume grew from 1.77 million listeners on October to 2.18 million listeners in November.
Jeff Pescatello, ReplaceAds cofounder, said the company is “very encouraged” by the growth of its audience. “The bigger our audience gets, the greater the value we can provide our advertisers interested in transitioning some of their broadcast television spend to the Internet.”
