They make more money, they’re better educated, and they buy more expensive houses and cars.
Those are some of the traits of sports play-by-play listeners and they’re why advertisers love them.
So says Research Director Inc. The audience research firm, along with GfK MRI, has completed a study on the play-by-play radio listener that they say quantifies the benefits of reaching this audience.
Research Director Inc. Partner Charlie Sislen says the study will help sellers differentiate their listeners from the average consumer.
The company plans to host a webinar on the study on June 5 at 2 p.m. Eastern.
Sign-up here to reserve a spot.