Revenue Off Despite 'Healthy' Climb in National Ad Spending

Revenue Off Despite 'Healthy' Climb in National Ad Spending
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Radio remains driven mostly by local dollars. So when the latest industry sales statistics came out from RAB this week showing national revenue was up 4% and non-spot revenue jumped 12% in February, that still wasn't enough to overcome a drop of 3% in local dollars.
So the grand total for commercial radio revenue in February fell 1% overall - it was down 2%, if you don't include the relatively new category of non-spot revenue - compared to the same month a year ago.
For the first two months of the year, non-spot revenue continues to grow; but our industry's "grand total" statistic is flat for the year to date.

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