IP audio distribution and control specialist Barix ushers in a new era with the appointment of Ronni Guggenheim as CEO. Based in Zurich, he will take the reins Oct. 1.
Guggenheim has held leadership roles at Minicom Digital Signage and ComQi, a global digital signage technology supplier. The latter company was formed through a merger between Minicom Digital Signage and EnQii, an effort which Guggenheim drove and executed. He brings additional leadership experience as former managing partner and CEO of neXius AG.
Founder Johannes G. Rietschel has served as CEO of Barix since its inception in 2001 and will remain as executive chairman and chief technology officer, enabling him to focus on technology development after he relinquishes daily operations and business strategy to Guggenheim.
“I will remain involved in the overall company vision but am getting back to focusing on technology, and ensuring we have the best to offer for our customers,” said Rietschel.
The company said that Guggenheim’s digital signage experience is an ideal complement to Barix’s strategy in the retail and business space, where the company has a strong reputation and global customer base for in-store audio solutions. He will bring an overall stronger vertical focus to the company, which also supplies technology solutions to the broadcast, security, entertainment and professional AV/installation markets, it added. Guggenheim will also further invest in relationships with existing OEM and channel partnerships, while paving the way for new alliances.