The board of the Radio Research Consortium announced the death of founder Tom Church in Idaho this weekend. The 61-year-old had cancer.
Church and his wife, Joanne, founded the Olney, Md.-based RRC in 1981 with the help of public radio to help the industry understand its audience.
Before founding the RRC, both worked at Arbitron.
RRC Founder Tom Church Dies
RRC Founder Tom Church Dies