To cater for visitors and participants of the 2014 Sochi Winter Olympics, A new radio station in Russia, Sochi Today, has begun broadcasting on 101.5 FM in Sochi and on 105.8 FM in Krasnaya Polyana.
A project of the Russian government’s international broadcasting arm, RT, Sochi Today broadcasts entirely in English and offers a round-the-clock mix of current and international music as well as news updates, which air every 30 minutes.
Sochi Today’s reach is expected to exceed 3 million over the course of the 2014 Winter Olympics, according to preliminary estimates. The station is targeting athletes, government officials, journalists and visitors from around the globe gathered in Sochi for the Games.
“Thanks to Sochi Today, millions of foreign visitors will be on top of the most important and interesting events within the Olympic Sochi, as well as around the globe,” said Margarita Simonyan, RT’s editor in chief. “I am certain that Sochi Today will carry all the successes that RT has achieved in television broadcasting, online, and on social media platforms into the radio sphere.”
RT is an international news network that broadcasts 24 hours a day, seven days a week in English, Arabic and Spanish from its studios in Moscow and Washington, and is available to 644 million viewers worldwide.
The network points out that it won the Monte Carlo TV Festival Awards for best 24-hour broadcast and is the only Russian TV channel to garner two nominations for the International Emmy Award for news reporting.
Since 2012, RT has been broadcasting English-language news content on Moscow’s radio station Moscow FM on 105.2 MHz.