Salem Communications Corp. is the latest broadcast group to change its name; it’s now Salem Media Group, Inc.
From what began with a single radio station has now grown across multiple media platforms, including radio, digital, print and mobile. Salem owns 106 radio stations, produces several nationally-syndicated programs and owns several conservative media websites. The company also owns conservative book publishing, magazine publishing and investment publishing units.
The company remains a Christian broadcaster and Chief Executive Officer Ed Atsinger says: “As more and more of our audience seeks new ways to get information and inspiration, we have added new media platforms to our traditional radio offerings.”
Now, almost a third of the company’s revenue comes from non-broadcast sources.
The rebranding “acknowledges our revolution and confirms our commitment to serve our market,” says Atsinger.
Other media companies to rename and rebrand themselves recently, totally or partially, include iHeartMedia, Beasley Broadcast and NPR.