Satellite Radio’s Appeal Explored

Those who plan to get satellite radio in the next year or so tend to be commuters who are spending the most time in their cars and also use their cars for work. That’s according to a survey released this week by Arbitron and Edison Media. Of the approximately 1,500 respondents, about 40% had not heard of either Sirius or XM specifically, yet consumers interested in satellite are some of radio’s biggest listeners.
Those who are “very likely” to subscribe had driven more than 550 miles within the past 7 days and had an average daily commute of just over 70 miles.
Those interested might be getting satellite radio with a new car. Roughly a third of those interested are planning a vehicle purchase within the next 12 months, according to the survey, titled “Satellite Radio…Who Wants It, and Why?”