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SCBA/UCLA: Is Radio Right For You?

SCBA/UCLA: Is Radio Right For You?

“Is radio right for me?” That’s the question to be explored in a 12-week course offered through UCLA Extension, in conjunction with the Southern California Broadcasters Association. The class will be offered this fall. Topics include radio station structure; identifying potential clients; getting the appointment; identifying the client’s needs; how to make radio work for your client; revenue streams, including NTR, promotion and brokered time; the methods and measurement of radio; a visit to a radio station; copywriting; managing yourself and understanding your job; creating presentations and pitches; and local radio opportunities. The class will be done under the auspices of the GSM Council of the Southern California Broadcasters Association. For more information visit www.uclaextension.org or www.scba.com.

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