“Is radio right for me?” That’s the question to be explored in a 12-week course offered through UCLA Extension, in conjunction with the Southern California Broadcasters Association. The class will be offered this fall. Topics include radio station structure; identifying potential clients; getting the appointment; identifying the client’s needs; how to make radio work for your client; revenue streams, including NTR, promotion and brokered time; the methods and measurement of radio; a visit to a radio station; copywriting; managing yourself and understanding your job; creating presentations and pitches; and local radio opportunities. The class will be done under the auspices of the GSM Council of the Southern California Broadcasters Association. For more information visit www.uclaextension.org or www.scba.com.
Programming and Sales
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