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Schaeffler: Merger Would Discourage ‘2-Buck-Chuck’

“With just one satellite radio competitor in the satellite radio market, don’t expect the radio equivalent of 2-Buck-Chuck to ever come from that new monopoly satellite radio behemoth.”

“With just one satellite radio competitor in the satellite radio market, don’t expect the radio equivalent of 2-Buck-Chuck to ever come from that new monopoly satellite radio behemoth.”

That’s Jimmy Schaeffler, chairman of the Carmel Group, a telecom consulting and research firm, who provides another perspective on the proposed satellite merger in an online commentary.

“Why would the merged XM-Sirius organization ever think of bringing out its own 2-Buck-Chuck when it no longer has to,” he asks.

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