School Board Awards Station Management Deal to Musicians' Group

School Board Awards Station Management Deal to Musicians' Group
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A group of musicians will run a public FM radio station in Milwaukee. They think it may be the only station in the country that has such a management setup. One of the founders is the son of Warren Buffett.
WYMS, a jazz station at 88.9 MHz, is licensed to the Milwaukee Public Schools. The school board approved a contract for a seven-year operations deal that puts the nonprofit group Radio for Milwaukee in charge of running the station. That includes daily operations, operational funding and programming responsibilities.
The group says they'll develop a format "to support musicians and restore creativity to music radio." It launches sometime next year.
The musicians' group includes some presumably well-heeled backers. It was founded by Peter Buffett, son of investor Warren Buffett, and includes Joe Puerta, a founder of 1980s bands Ambrosia and Bruce Hornsby and the Range; and Todd Broadie, former marketing director for Narada Records.
The station is using industry consultants Mike Henry, Paul Marszalek and Ben Manilla, it said.


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Each year the Michigan Association of Broadcasters Foundation names high school and college radio stations of the year. Radio World contacted the 2008 recipients. What we heard is that students tend to see themselves as innovators, but ones who are not particularly interested in entering traditional radio jobs.