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Schweitzer Fernsehen Director Tapped for EBU

Ingrid Deltenre begins her six-year term as director general in early 2010

Ingrid Deltenre, director of the Swiss German television service Schweitzer Fernsehen, has been appointed director general of the European Broadcasting Union.

Jean Réveillon, the EBU’s director general since February 2004, opened not to extend his expiring six-year term as head of the public-service broadcasting association.

Deltenre will take the helm of the EBU in early 2010.

“Ms. Deltenre is a high-calibre professional who will be a great asset to the EBU. Her strengths and open approach will serve all EBU’s Members, and public service media in today’s competitive environment,” said the EBU President, Jean-Paul Philippot.

Deltenre became director of Schweitzer Fernsehen in January 2004. Prior to that, she was director of Publisuisse, the advertising saleshouse for SRG SSR idée suisse. Other previous positions include secretary general of the Verband Schweizer Presse press association, project manager in the business development department of Ringier AG, publishing director for the business newspaper Cash and chief marketing officer at Swisscard AECS AG.

At Schweitzer Fernsehen, Deltenre is credited with restructuring the broadcaster for digital broadcasting and increasing market share for its programming.

SRG SSR idée suisse, the entity that directs public-service broadcasting in each of Switzerland’s linguistic regions, is working to merge television, radio and other media operations and management. Schweitzer Fernsehen is to merge with its radio counterpart, Schweizer Radio DRS, by early 2011; however, a replacement will be sought to for Deltenre to help steer the television broadcaster into its new converged operation.

Photo courtesy SRG SSR idée suisse/Pablo Faccinetto